Podcast success does not require millions of downloads or an overnight rise to fame.
Even a podcast with around 50 downloads per episode may be performing better than the numbers initially suggest. This builds on a larger marketing lesson: success is not determined by reaching the most people. It comes from consistently reaching the right people with something valuable.
In this conversation, David Roberson speaks with Aaron Sherman, Azella’s new partner, about why podcast success should not be measured by downloads alone. A focused show can help you reach the right audience, demonstrate your expertise, and create meaningful conversations with potential clients.
Ready to make podcasting a more valuable part of your marketing strategy? Explore Azella’s podcast marketing and broader marketing services:
https://azella.io/podcast-marketing/
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