Everything you need as a financial advisor to thrive

Whether you are an established advisory firm, newly independent or thinking of transitioning, we provide holistic marketing solutions geared toward growing and optimizing your brand. We do all the work so you can focus on your clients and closing new business.

AZELLA, a company named after my mom, and her financial journey.

I'm David Roberson, CEO and Founder.

Born into a family of 5, being raised in the streets of Kansas City in the 90's was confusing as a kid. Most of my friends only had one parent at home, and currency to them was street credibility. See, both my parents were home, and they both worked hard to provide a decent living for my siblings and I, so in a sense, maybe I was privileged? But unfortunately, my parents never built equity, which coming from that environment meant that I still had to struggle like everyone else by not having the proper financial guidance and support.

My parents didn't feel like they had enough assets to be worthy to work with a financial advisor...although that wasn’t true. People like my mom should have had a financial advisor. And with today's proliferation of financial advisors and consumer technology usage, there are even more opportunities for advisors to target people just like my parents.

Therefore, after spending the past 14 years of my career in technology, branding and marketing in financial services for the largest RIA in the country, the path forward is clear to me. Our objective is to connect those seeking financial independence with wealth managers and financial advisors. Azella Advisor is how we will begin to address the Equity Wealth Gap.

David Roberson has been featured in:

Achieve more with less work with an Azella Advisor Website and Brand.

Design that works

Our custom branding and advisor websites provide an engaging experience for your target market and positions your firm exactly where you want it to be.

Design built to convert

Crafted with compliance in mind

Tailored to attract your desired clients

Not just a website, but a coherent brand

SEO that shows on the first page of Google

Your high-performance website, ad strategies, social media and content program will keep you booked, and generate more reviews from clients.

Be easily discovered with the right website content

Advisors websites go through a rigorous search engine optimization (SEO) checklist to ensure their website is found by their ideal audience. Updates include new tags, descriptions, content, and links to increase traffic. Don’t worry, the Azella Advisor team does all the work for you.

Drive brand awareness and referrals with client engagement.

Keep prospects and clients informed, engaged, and booking future appointments with a powerful combination of engaging social media posts, relevant content, and automated email campaigns.

Attract new clients with personalized digital lead selection.

Your high-performance website, ad strategies, social media and blog program will keep your operatories booked and generate more investor reviews.

The only solution advisors need to grow.

Over 75 percent of investors will look online for financial advice today. A dominant digital presence and strong reviews establish your practice as the investors choice.

We work with best in class providers to the industry

"AZELLA Advisor did an amazing job with every aspect of our brand and online presence. The Azella team was able to establish our 10 person team's voice quickly, in high quality, and that produced results rapidly."

John E. Klaas, Jr
CEO & Founder of Puzzle Wealth Solutions

See how we’re making it easier to run a thriving, rewarding practice.

Ready to get more information?

Complete the form below to learn more about joining our growing family of advisors, comprised of over $40 billion in AUM. You will also receive a free copy of our Advisor Success Stories.