BMG Advisors

Project Overview

Project Overview

Project Overview

Year

2025

Advisor Stage

Established firm refining brand

Scope of work

Brand refinement + Web design + Resource system + Event design

Laptop displaying a modern website for BMG Advisors, featuring a financial planning theme, alongside printed materials highlighting services like financial management and collaboration, emphasizing a cohesive and trustworthy brand identity.

The Challenge

The Challenge

The Challenge

BMG wanted a custom, client first brand that felt cohesive, modern, and trustworthy while staying true to their approachable, dependable, community driven identity.

Business cards for BMG Advisors featuring a modern design, logo, and contact information for Adam Hawley, CPFA, emphasizing a cohesive and trustworthy brand identity.
BMG Advisors promotional sign featuring the tagline "Every financial journey begins with a story — yours," alongside an illustration of an open book, emphasizing a modern and approachable brand identity.

Our Approach

Our Approach

Our Approach

How we handled the situation

Initial Phase

1

Research & Discovery

We led a focused discovery with BMG to define what sets them apart, how they build trust, and what clients value most. We translated that into a clear brand direction and messaging foundation the team could use consistently.

Second Phase

2

logo design & branding

We strengthened BMG’s visual identity to feel more modern and unified while staying recognizable. This included clearer typography and hierarchy, a more consistent color system, and a practical brand guide foundation.

Third Phase

3

web design & development

We designed and built a website that is clean, welcoming, and easy to navigate. The structure highlights who BMG serves, what they do, and what to do next, with a backend setup the team can manage confidently.

Final Phase

4

RESOURCE CENTER AND EVENT DESIGN SUPPORT

We set BMG up with a scalable content system so they can publish resources and educational content without losing brand consistency.

Because their client experience extends beyond the website, we also supported event design needs by creating branded materials that carry the same clarity and polish into in person moments.

Professional headshot of Adam Hawley, CPFA, BMG Advisors, showcasing a friendly expression and business attire, reflecting the brand's commitment to client experience and personalized service.

Adam Hawley, CPFA

BMG Advisors

“It took longer than we expected, but Azella took the time to get it right and delivered a custom brand and website that fits our clients perfectly. We get compliments on it all the time.”