garner wealth

Project Overview

Project Overview

Project Overview

Year

2025

Advisor Stage

Transitioning Advisor from Ameriprise to LPL

Scope of work

Branding / Web design / Copywriting / Marketing Materials

Website design mockup showcasing branding elements for a financial advisory project, featuring sections on experience, integrity, and client focus, with images of professionals and a modern color palette.

The Challenge

The Challenge

The Challenge

TRANSLATE WES’S EXPERIENCE AND VISION INTO A BRAND THAT FEELS ESTABLISHED, CLEAR, AND BUILT TO SCALE FROM DAY ONE WHILE GIVING CLIENTS A CONFIDENT STORY THEY CAN UNDERSTAND QUICKLY AND TRUST IMMEDIATELY.

Brochure for Garner Wealth featuring the tagline "Clarity you can see. Confidence you can feel. Advice, redefined." with a scenic background.
Brochure design for Garner Wealth featuring a dark theme with a prominent logo, tagline about clarity and confidence, and an iceberg graphic illustrating wealth management concepts.

Our Approach

Our Approach

Our Approach

How we handled the situation

Initial Phase

1

Research & Discovery

We partnered closely with Wes to capture what already made his approach different, including how he thinks, how he communicates, and what clients consistently value most. Through discovery, we distilled his experience into a clear positioning and messaging foundation that felt true to him. The goal was to build a story he could stand behind and that clients could immediately understand, repeat, and trust.

Second Phase

2

logo design & branding

With the messaging defined, we translated Wes’s vision into a visual identity that feels confident and credible without feeling corporate. Every element was designed to reflect the way he shows up with clients: steady, thoughtful, and precise. The resulting brand system gives Garner Wealth a cohesive look and feel that can grow with the firm over time.

Third Phase

3

web design & development

We built the website as an extension of Wes: clear, direct, and easy to navigate. The structure and copy were designed to highlight what matters most: what Garner Wealth does, who it serves, and why the approach works. From first click to final scroll, the experience reinforces trust and professionalism while staying grounded in Wes’s voice.

Final Phase

4

RESOURCE CENTER AND EVENT DESIGN SUPPORT

We designed the foundation with long term visibility in mind, so the brand can support ongoing education and future marketing without needing a rebuild. This phase sets up Garner Wealth to share insights, deepen credibility, and stay consistent across touchpoints as the firm grows. The result is a launch ready presence that feels cohesive today and expandable tomorrow.
Professional portrait of Wes Garner, CRPC®, APMA®, in a blue suit, smiling, against a neutral gray background, representing trust and professionalism for Garner Wealth.

Wes Garner, CRPC®, APMA®

Garner Wealth

“Azella partnered with me bring to everything under one roof, from my website to SEO and social strategy. The process was clear, the execution was sharp, and the end result feels like a true extension of my brand.”

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