Breakaway Advisor Solutions

Don’t let 20-30% of your current clients be confused about why you made the transition to independence and why they should follow you.


Father and son advisors who wanted to open their own advisory firm


Firm size: 2 advisors

Specialty: Business owners and families

Location: Santa Rosa, CA


Bruce and Duncan Kelm realized that attracting new investors would require an exceptional web presence and a comprehensive advisor marketing strategy. They knew they needed to partner with a team that understood breakaway advisors, financial services and how to get started quickly.


In addition to really zero in on Arrow Point Wealth’s new brand, AZELLA Advisor quickly created a brand that represented them well and launched the firm’s new website, making sure it had strong SEO and mobile optimized to quickly capture those seeking them.


AZELLA Advisor was able to successfully help them launch their new brand in less than 30 days. The Kelms search results showed within days, resulting in their clients finding them. “Suddenly, calls started coming in,” Bruce mentioned someone Googled, came to their website and ended up being a million dollar new client. Bruce also went on to mention “since breaking away from Morgan Stanley they are up 45%”.

Clients retained after breakaway
Assets Under Management
Increase in revenue

Bruce Kelm, MBA, CFP®

With nearly three decades of experience to draw on, Bruce Kelm relishes the challenge of guiding clients through changing markets and helping them pursue the goals that give their lives meaning. He and his son, financial advisor Duncan Kelm, founded Arrow Point Wealth Management in May 2020, to better serve clients with independent and entrepreneurial advice. Before that, he served as a financial advisor at firms that include Merrill Lynch.