AUTOMATED MARKETING STRATEGY
Azella Advisor Method
AZELLA enhances every digital touch point along the lead conversion journey with the leading all-in-one business growth solution.
A fully automated system for capturing your audience
and taking them from prospects to clients.
DEFINE WHO YOUR IDEAL CLIENT IS AND CAPTURE THEIR ATTENTION
Your brand is not your logo or your personal style. It’s the perception others have of your business—and their perception is their reality. Branding allows us to change negative perceptions and amplify positive ones. We’ve created a streamlined branding process that doesn’t take time away from you serving your clients.
With your new brand, your audience will quickly be able to relate to you, enhancing the conversion process.
DEFINE AUDIENCE PROBLEMS AND PRESENT CLEAR SOLUTIONS
The purpose of every business is to solve a problem. The challenge is knowing exactly what problem your prospects are facing so you can meet them with the perfect solution at the right time. AZELLA conducts a thorough discovery session where we identify what your audience is feeling, what they are going through in reality, what roadblocks they are facing, and what questions are they asking.
We then create a solid marketing strategy that answers every problem and sets you up as the industry HERO.
Be the Hero
WHAT CADRE OF SERVICES, STRATEGIES AND PRODUCTS SEPARATE YOU FROM OTHER ADVISORS?
Your clients and prospects are constantly asking themselves, do they know you? do they like you? and do they trust you? AZELLA helps you standout as an industry expert by painting a clear picture beyond your credentials and accomplishments. The most important part of the customer journey is helping your audience understand what exactly they’re getting by working with you, and if it is of value to them.
WITHOUT REACHING MORE PEOPLE YOU CAN’T DRIVE MORE BUSINESS
AZELLA executes comprehensive investor marketing that drives visibility and engagement. We help you develop the right strategy by targeting the right audience with the right tactics. Some of those tactics include SEO for your website that helps you appear on Google, content marketing (articles, whitepapers, eBooks etc.), and social media presence on the platforms your audience frequents.
Convert Leads Automatically
THE AVERAGE DIGITAL LEAD TAKES 10-20 TOUCH POINTS BEFORE BECOMING A CLIENT
As an advisor, you don’t have time to make dozens of phone calls and send personalized emails every week to prospects. AZELLA does the heavy lifting by putting your marketing efforts on autopilot – from email campaigns, to website content creation, to posting on social media and creating engaging client communications.
AZELLA keeps your prospects and clients informed and engaged, deepening the relationship which makes them feel valued.
The all-in-one solution powering the audience awareness journey from prospect to client.
MOBILE OPTIMIZED WEBSITE
Once we establish your brand identity, we get you online fast with a unique, mobile optimized website that attracts your ideal clients. More than 50% of Google searches are done through a mobile device; therefore, you can reach more potential customers.
Not only is a mobile-friendly website a must in today’s digital world, but Google ranks you higher, putting you ahead of your competitors.
SEO and showing up on Google
SEO is an essential tool for financial advisors to grow their business. Users trust search engines, and achieving a top spot in the results signals to users that your site is a credible source. The higher you rank, the more clicks and traffic your site will generate; especially from potential clients that actively searched for your services, making them very attractive leads.
SEO improves user experience, making it more likely for customers to become repeat buyers.
Usually, financial advisors offer many services, and it can take a user a few minutes to find exactly what they are looking for on the main website. Landing pages lead customers to a specific product, service or offer and encourage them to take action.
A landing page is also a great way to drive traffic, improve your SEO and build your brand.
MARKETING & EMAIL AUTOMATION
Everybody has email, and it’s a great tool that allows you to communicate with your clients directly. But it can get tedious to craft emails, create contact lists, know exactly what message to send and when, write appealing subject lines, etc. AZELLA takes on all these tasks and creates an effective drip campaign that runs automatically, allowing you to focus on your daily business tasks while we build your leads funnel and increase your repeat client base.
Email automation makes retention and loyalty strategies easy.
Even the best content is useless if no one reads it. AZELLA creates helpful, evergreen content that your potential clients are searching for and that’s optimized to rank you higher in Google for a larger amount of keywords.
With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads.
SOCIAL MEDIA POSTS
If you don’t have a social media presence, you don’t exist. Having active social media channels is crucial for connecting with potential clients and developing relationships. Posting consistent and useful content builds your company’s credibility and trustworthiness; it’s also a great tool that allows you to spread information to the masses for free. Your competitors are eating up your market share with every single post.
We understand that creating content is tedious, this is why AZELLA gets it all up and running for you.
You can be the best financial advisor, but if your ideal clients doesn’t know that your company exists, then there is no business. Paid advertising allows for immediate exposure and increased site visits.
We create an efficient marketing campaign and capitalize on it by reaching a large audience through Google search results top ad spaces, Facebook and Instagram feeds.