by Cary Lieberman | Sep 23, 2021 | Advisor Marketing, Breakaway Advisors, Independent Advisors
In an ocean of some 400,000 financial advisors, what makes you so unique, so compelling and so different from the rest of the field? In a word: BRAND. Branding is about differentiation. As an advisor, your brand tells your prospects and clients the ‘what’ and ‘how’...
by Cary Lieberman | Jun 17, 2021 | Breakaway Advisors, Independent Advisors
As I wrote in my previous article, Chapter One, “We Were Stockbrokers”, the financial services industry has, is and will always be one of rapid change. Technology, the geopolitical landscape, regulation, deregulation and the economy, to name a few factors, will...
