by Cary Lieberman | Sep 23, 2021 | Advisor Marketing, Breakaway Advisors, Independent Advisors
In an ocean of some 400,000 financial advisors, what makes you so unique, so compelling and so different from the rest of the field? In a word: BRAND. Branding is about differentiation. As an advisor, your brand tells your prospects and clients the ‘what’ and ‘how’...
by Cary Lieberman | Jun 24, 2021 | Advisor Marketing, Independent Advisors
There are things about independent advisors that I truly admire. Their sense of entrepreneurship, dedication to their clients, and understanding the meaning and implications of being a fiduciary just to name a few are second to none. And as business models in the...
